Get your phone ringing with jobs, not just clicks.
Plumbers, electricians, roofers, builders, carpenters and heating engineers across Ireland use Google Ads and PPC to show up first when a customer needs them right now. We build, run, and optimise the campaign — you take the calls.
Google Ads for tradespeople in Ireland is one of the fastest ways for a plumber, electrician, roofer, builder, or landscaper to get in front of a customer who is searching for help right now. Unlike a listing in a directory or a wait-and-see SEO strategy, a properly built PPC campaign for tradesmen can start putting your business at the top of Google search results within days — right where homeowners and landlords are already looking.
We work with tradespeople across Dublin, Cork, Galway, Limerick, Waterford, and nationwide to set up local service ads, call-only campaigns, and Google Business Profile optimisation that turn searches like “emergency plumber near me” or “electrician Dublin same day” into booked jobs. Every campaign is Google Certified, built around your service area, and reported on in plain English — no jargon, just leads.
Built for how Irish customers actually search
No generic templates — every Google Ads and PPC campaign is built around your trade, your service radius, and how homeowners in your area search for help.
Search & Call-Only Ads
Show up for high-intent searches like “emergency plumber near me” and “electrician Dublin same day,” with a click-to-call button ready for mobile.
Local Service Radius Targeting
Target by county, city, or a set radius around your base — so you’re not paying for clicks outside your patch.
Call & Lead Tracking
See exactly which keyword turned into a real phone call or quote request, so budget goes where the jobs are.
Google Business Profile Optimisation
Get found in the local map pack for searches like “roofer near me” and “plumber open now” alongside your paid ads.
Landing Pages That Convert
Dedicated pages per service — boiler repairs, rewiring, roof repairs — instead of sending traffic to a generic homepage.
Monthly Reporting
Clear, jargon-free reports showing leads, calls, cost per job, and where your budget is best spent next month.
From setup to first call
Free Audit
We review your trade, area, and current online presence.
Keyword Build
Research real Irish search terms customers use for your trade.
Campaign Launch
Ads, call tracking, and landing pages go live within days.
Optimise
We cut wasted spend and double down on what converts.
Report
Clear monthly reporting on leads, calls, and cost per job.
Trades and counties we run campaigns for
Google Ads management for tradespeople across every county in Ireland, tuned to each trade’s own search terms.
Trades We Work With
Counties & Cities Covered
What Google Ads costs by trade in Ireland
Rough cost-per-click ranges for PPC advertising by trade — actual figures depend on your county and competition.
| Trade | Cost Per Click | Competitive Areas |
|---|---|---|
| Plumbers | €3 – €8 | Dublin, Cork |
| Electricians | €3 – €7 | Dublin, Galway |
| Roofers | €4 – €10 | Dublin, Limerick |
| Builders / Extensions | €5 – €12 | Dublin, Cork |
| Painters & Decorators | €2 – €5 | Nationwide |
| Landscapers | €2 – €6 | Nationwide |
| Heating Engineers | €3 – €9 | Dublin, Waterford |
| Carpenters | €3 – €7 | Nationwide |
A Google Certified team that speaks plain English
Google Certified
3+ years of hands-on, certified Google Ads and PPC experience across multiple industries and countries.
Trade-Specific Strategy
No copy-paste campaigns — keyword lists, ad copy, and landing pages built around your actual trade and area.
Transparent Reporting
Clear, easy-to-read performance reports every month, with no confusing dashboards or hidden fees.
Common questions about Google Ads for Irish tradespeople
Is Google Ads worth it for a small trade business in Ireland?
Yes — it targets people actively searching for a service they need immediately, which typically converts better than passive advertising like flyers or radio.
How much should I budget for PPC as a tradesperson?
Most tradespeople start between €300–€1,000 a month in ad spend, then scale once they see the cost per job and which keywords convert.
Do I need a website to run Google Ads?
It helps, but call-only campaigns can run with just a phone number and a Google Business Profile — a good starting point for trades without a website yet.
How fast will I see leads from Google Ads?
Most campaigns start producing calls within 24–48 hours of launch, much faster than SEO, which typically takes 3–6 months.
What’s the difference between Google Ads and Local Service Ads?
Google Ads are standard pay-per-click search ads you manage yourself; Local Service Ads are Google-verified “trade badge” listings, where available, that build extra trust with homeowners.
Can you manage Google Ads for multiple trades under one business?
Yes — if you run a multi-trade business (for example plumbing and heating), we build separate campaigns for each service so budget and reporting stay clear per trade.
Do you work with tradespeople outside Dublin?
Yes — we manage campaigns nationwide across Ireland, including Cork, Galway, Limerick, Waterford, and smaller towns and counties.
Ready to fill your job sheet?
Get a free, no-obligation Google Ads audit from a Google Certified team — message us directly on WhatsApp.
Sherazi Marketing Solutions — Google Certified Google Ads & PPC Management for Tradespeople in Ireland