One of the most common questions I hear from business owners is:
“How much budget should I keep for Facebook Ads?”
As a Google Certified Digital Marketer and Web Developer with 3 years of experience, I’ve managed campaigns for small startups as well as established brands in Pakistan. The truth is: there’s no single number that works for everyone. Your budget depends on your business type, goals, and target audience.
But here’s how you can figure it out.
Step 1: Understand How Facebook Ads Work
Facebook Ads are based on an auction system. You pay for:
- Reach/Impressions: Showing your ad to as many people as possible.
- Clicks (CPC): Paying only when someone clicks your ad.
- Conversions: Paying to get leads or sales.
👉 In Pakistan, the average Cost Per Click (CPC) ranges between Rs. 5 – Rs. 30, depending on your niche.
Step 2: Define Your Goal
- Brand Awareness (low cost): If you just want people to see your brand, you can start with as little as Rs. 500–1,000/day.
- Leads & Sales (medium cost): To collect leads or generate purchases, expect Rs. 1,500–5,000/day.
- High Competition Niches (higher cost): Real estate, education, and health often require Rs. 10,000+/day for strong results.
Step 3: Calculate Your Budget
A simple formula I use with clients:
Budget = (Number of Customers You Want × Average Cost Per Lead)
Example:
- You want 100 customers/month.
- Your average cost per lead = Rs. 200.
- Your budget = 100 × 200 = Rs. 20,000/month.
Step 4: Start Small, Scale Smart
- Begin with Rs. 500–1,000/day to test your ads.
- Check which ad creative and audience works best.
- Scale the budget slowly on winning ads instead of spending big from day one.
Comparison: Small vs Medium vs Large Budgets
| Budget Range | Best For | Expected Results |
|---|---|---|
| Rs. 15,000 – Rs. 30,000/month | Small local businesses | Awareness, followers, some leads/sales |
| Rs. 30,000 – Rs. 100,000/month | Growing e-commerce brands | Steady sales, retargeting, brand building |
| Rs. 100,000+/month | Real estate, education, large companies | High-quality leads, competitive niches |
Tips to Make Every Rupee Count
- Use retargeting ads (show ads to people who already visited your page/website).
- Focus on quality creatives (images/videos matter more than budget).
- Don’t boost posts—use Ads Manager for better results.
- Track everything with the Facebook Pixel.
Final Thoughts
You don’t need millions to get results from Facebook Ads in Pakistan.
👉 Start small, test what works, and scale up.
From my experience as a Google Certified Digital Marketer, even businesses with Rs. 20,000–30,000/month can see good returns—if the ads are well-targeted and optimized.
Remember: it’s not just about how much you spend, but how smartly you spend it.